|
Recent industry statistics from AdMob indicate that iPhone customers spend an average of over 80 minutes each day using applications on their iPhone. The iPhone application creates a significant branding opportunity for the financial institution. Every time a customer selects an application to run, the financial institution is afforded the opportunity for brand reinforcement by having their logo on the iPhone as one of the potential applications for their customer to choose. Beyond brand recognition, this also helps reinforce the concept that consumers' banking needs can be met anytime and anywhere. As iPhone popularity and usage continues to increase, the need for financial institutions to offer compelling and convenient mobile applications is vital to maintaining a loyal and growing customer base. S1's new iPhone application will empower financial institutions to deliver innovative customer touchpoint solutions that level the playing field across their markets. S1's banking customers can now enhance their mobile banking and payments offerings with a tailored iPhone application that fits the needs of their mobile users. "We are experiencing growing demand for mobile banking in our markets and anticipate even greater penetration of users with the increasing use of smartphones, particularly the iPhone," said David McCulley, EVP and CIO, American State Bank. "As a leader in our market, we are thrilled to partner with S1 to be among the first community banks to offer an iPhone application for mobile banking." Click here to read the complete press release. |
 |