Having successfully launched its contactless, near field communication (NFC) enabled ZAPATAG with Irish coffee chain Insomnia, ZAPA is now igniting the prepaid market with the introduction of open-loop city center gift cards, now live in Dublin and Antwerp and backed by MasterCard.  

ZAPA is also working with large towns to implement NFC-enabled ‘shop local’ loyalty tags on mobile phones, incentivizing consumers to use their local retailers and town-based facilities. Thanks to ZAPA, Tuam in Ireland has found fame as one of the largest commercial deployments of NFC in Europe.

Click here to find out about Zapa’s business drivers, and why S1’s Mobile solution met their needs.